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Graphic designer with many years experience in corporate design and brand management. Experience working in marketing, communication and business development teams in global professional services firms.

Strong stakeholder relationships and communication with internal teams, national and global offices. Continually pushing the boundaries, strong attention to detail, taking briefs from layout through to finished art using various Adobe CC applications.

Key Strengths:

• Corporate design and visual identity – Brand management, print design and production, digital and web design, email marketing, photography, animations and video production and editing. Focused on client needs and offering strategic marketing solutions.
• Project management – Extensive experience managing large firmwide design projects and campaigns, from brief, concept, draft variations to final product. The ability to provide realistic solutions while managing competing priorities with strict deadlines and tight budgets.
• Stakeholder management – Strong stakeholder management and engagement, building working relationships with key business stakeholders and operational teams across all business units. Experience managing staff and freelancers.
• Collaboration and attention to detail – Enjoy collaboration and contributing in a team environment, and confident working autonomously. Comfortable under pressure, understanding different target audiences, analysing client needs, flexible with change and delivering solutions to complex issues.
• Advanced skills in Adobe Creative Cloud – Demonstrated a high-level of skills with inDesign on large reports, brochures and interactive client presentations, with Photoshop for image manipulation of staff and brand photos as well as animated GIFs. Creating infographics, logos and graphs with Illustrator. Recording and editing of interviews, promotions and other video clips in Premiere Pro.
• Studio and file management – Experience of managing the day-to-day tasks and workflow, creating job and time management systems and looking after the brand asset and image libraries.

Technical Capabilities:
Adobe CC (inDesign, Photoshop, Illustrator, Dreamweaver and Premiere Pro), Microsoft 365 (Word, PPT, Excel, Teams and OneDrive), Canva, CMSs: Wordpress, Adobe AEM, Wix and HubSpot. Experienced on Windows PC and Apple Mac platforms.

Employment History:

1996 – present: Senior Graphic Designer, Videographer and Photographer
Self-employed and freelance

Print design of brochures, annual reports, logos, stationery, also website design and production, social media content, photography and picture manipulation for corporate marketing and communication departments of professional services firms, colleges, small business and start-ups.

Clients include: Memories2Digital; Clyde & Co; Maddocks; Gadens; Impress Design; DibbsBarker; EnjoyOrange; Brian’s Best Organics; Planit; Tresscox Lawyers; Naturecare College; Konekt.

2021 – 2023: Senior Graphic Designer, Videographer and Photographer
The Tax Institute

In-house designer & brand custodian for all the Institute’s print, web and video material. Managing multiple projects simultaneously and working with freelancers. Collaborating directly with clients and teams across all departments such as events, membership, education and media to understand and support individual requirements.

Key projects:

• Digital design and video production for Tax Summits 2021, 2020 & 2023, the largest online tax event in Australia with more than 1500 attendees. Design execution of multiple social media campaigns including animations and video production, event brochures and program plus all online assets during and post the event (eg. Budget Night). Preparing and overseeing all branded assets for the digital event platforms.
• Roll-out of the institute’s new brand collateral: printed material of brochures, flyers, reports and publications, digital assets for social media and the new Adobe AEM website (improved UI & UX), stationery, signage, banners and various digital conference material.
• Production of assets for several websites, email newsletters, social media campaigns and event promotions.
  

2010 – 2020: Senior Graphic Designer, Videographer and Photographer
King & Wood Mallesons – Global law practice

As a Senior Graphic Designer, I work closely with key stakeholders and operational teams on the firm’s marketing, communications and brand. In this role, I specialised in developing creative concepts and brand collateral that support the firm’s strategy. During busy and demanding periods managing team of freelancers and designers.

Achievements:

• KWM global rebrand: Lead designer on the global rebrand of the high-profile combination of Mallesons Stephen Jaques with one of China’s largest and leading law firms, King & Wood. I advised on the key aspects of the new KWM brand, managing a consistent application of the new global brand throughout the firm and all global departments across all media channels from web, print, social media and advertising.
• The Review - Class Actions in Australia: Lead Designer on KWM’s flagship thought leadership publication, The Review: Class Actions in Australia. I have worked directly with the partners on the creative direction of this multimedia campaign, which includes publications, graphics, social media, video and web engagements. Sourced specialised brochure printing, while meeting strict publishing deadlines.
• Deal Trends: Lead designer on the firm’s annual Deal Trends report for eight consecutive years. Key achievements include the development of an interactive Deal Trends app, that allows easy online access and navigation to the latest graphs and report data, as well as streamlining the production of the publication from two months to two weeks.
  

1996 – 2010: Senior Graphic Designer/ Web developer
Thomson Reuters - information publisher for businesses and professionals

As part of the marketing team I was designing promotional material, direct mail, catalogues, conference material, web sites for law firms and email campaigns for the Australian market according to the company's international brand guidelines. Managing small team of junior designers.

Achievements:

• Increased mail marketing newsletters and email production by streamlining design elements and workflow
• Developed and implemented brand guidelines for the transition to new Thomson Reuters identity in April 2008
• Exceeded annual sales target as a member of the marketing team, acknowledged through 2008 ANZ Award of Excellence
• Designed more than 50 websites for Firmsite (websites for law firms) and produced annual company catalogue.

Others:
Graphic Designer and Mac operator, Adis International, Medical publishing and advertising
Graphic Designer and Finished Artist, Finlay Preece Advertising and The Ideas Shop
Junior Art Director, Heck & Hergert Two’s Company, Frankfurt, Germany

Education

Bachelors Degree in Communication Design, Fachhochschule Würzburg, Germany

Contact

Claus Huttenrauch
Graphic Design & Web Development
Manly Vale, NSW, Australia
Mobile +61 403 767 982